How are Aussies using their smartphones?
The Australian Communications and Media Authority (ACMA) published new data last week (July 5) about the different activities Australians do on their smartphones - revealing plenty of opportunities for IT developers.
According to the survey, the highest growth area for smartphone activity was the banking and finance sectors. An increasing amount of people are checking their account balances on the go using their smartphone, with 94 per cent growth in this sector between January and December 2012.
Other high growth areas - and potential opportunities for IT developers - include general browsing, maps and getting directions, consumer research on specific products and services, and streamed video.
The number of Australians who are now 'full mobile substitution' users - that is, they use their handset as their only phone and internet-enabled device - is increasing dramatically. There has been a 70 per cent increase in this type of handset use in the last year - although these users make up only three per cent of the total population.
These individuals were two-thirds more likely to access online banking sites and social media platforms than those who still maintained a traditional internet connection.
Mobile and online habits of Australian consumers can impact directly on employment trends, and the demand for highly skilled mobile technicians in all areas is high. If you are keen to explore your options when it comes to IT recruitment and moving roles, it can pay to stay on top of these types of statistics.