Michael Bailey Associates goes mobile with a brand new look
The new sites have been developed to simplify our online offer with one site in three different languages covering the entire range of services and locations that Michael Bailey Associates operates in, and a dedicated mobile version for the first time. The sites replace several country and sector specific sites.
At the same time, the look and feel has been refreshed and updated, including a brand new logo.
Mike Garlick, founder and CEO, comments:-
“Over the past few years, we have expanded into new regions and new sectors. Our old logo just didn’t reflect the business we are today, or where we want to take the business in the future. I’m really happy with our new look – we have retained the blue colour scheme, but have given it a modern make-over to ensure it is representative of our broader offer.
Our brand has always had a reputation for excellent quality and service, and we now have a brand identity and online presence that conveys this message.”
Being able to offer a mobile website version was also extremely important. Marketing Manager Jo Wilcox says:
“More people are using mobile devices to browse the internet, and this trend is gathering pace, so it was crucial to us to offer users a good experience across all platforms.”
Roll out of the new brand is expected to be completed by the end of 2013, and further developments to the websites as well as internal and external branding are planned for the next six months.