We renew our partnership with Burnley Football Club as they return to the Premier League!
First things first, huge congratulations to the Clarets players and manager Sean Dyche on securing promotion to the English Premier League!
Michael Bailey Associates has been a sponsor of the club since they first achieved Premier League status in 2014. That relationship is set to continue as we renew our partnership with the club.
Starting at the beginning of the 2016/17 season, the Michael Bailey Associates brand will be visible across the home ground with LED signage next to the pitch and on big screens in the ground.
Our sponsorship of the club is no accident; our company Founder & CEO Mike Garlick is a co-owner and Chairman of the club, his home town team who he has supported passionately since childhood. But this isn’t the main reason for continuing to invest in the club in this way.
‘Our partnership with Burnley Football Club has many benefits for Michael Bailey Associates as a business. The English Premier League is one of the most high-profile and most watched football leagues in the world, and matches play out on TV and social media to a huge global audience each week. Many of our partners, both on the client side and contractors delivering our service, follow it with interest,and this type of activity is a way of increasing awareness of our brand in these new markets.’
The football angle is also a way of opening up doors and conversations; because of the relationship we have had with the club over the past three years, we have made new connections, forged new partnerships and grown levels of engagement in the majority of our markets.
Mike also recognises that the deal has had an impact internally.
‘Across all of the locations that we operate in, our internal teams get really enthusiastic about it. There’s a real sense that people have adopted the team as their own, and are keen to support us as we go into the next season striving to retain our Premier League status.’
Overall then, it’s a win win situation for both Michael Bailey Associates and Burnley Football Club. Let’s just hope the winning will continue in August when the season starts.